Facebook Releases Video ads to improve the efficiency of App installation in Mobile through Video Ads.
We can compare this approach to Traditional way, How?
Yes as marketers we used to have Short Videos in landing page where visits comes from advertisement or from organic to impress the people.
Video is a great way to showcase and explain the plain the product instead of making visitors bore by having more passage.
Thus how, we can use this new Video ads from Facebook to showcase the best features of your app, including use of lifestyle or product shots along with in-app screenplays.
Another Important update about this Video Ads, CPA Bidding for app installs too. Developers can now set a cost per action (CPA) bid to better manage their budgets while maximizing installs.
If you need any advice or question about this? Do commenting, i love to anwer peoples.
For more details about the release, follow this link