What are the Advertising Tools a marketer should be Proficient of?

Facebook Power Editor

– Bulk Changes(Audience, Creative, Placement)

– Easy Duplicates of Campaigns and Ads

– Bulk Uploads using Excel Template

– Adding Labels to Campaigns to Classify the campaigns

– Premium Attributes to ads like Placement and Bidding

– Use Saved Audiences to create reusable audience for future audience,

– Use Audiences to upload your email database or Phone numbers of your existing customers

– Use Unpublished Posts from the Editor

– For Premium ads like Mobile App installs, Open Graph sponsored stories

Google Ads Editor

–  Bulk Changes

– Work Offline

– Copying and modifying large number of Selected sections

Bing Editor

– User Interface (Clean)

– Copy to CSV

– Can save time by using previously designed campaigns/ad groups

– You can control quality by using pre-optimized campaign settings

– You can conduct more experiments by using duplicated ad groups with slight changes

– IMPORT and EXPORT only transfer data between online advertising accounts/custom files and Bing Ads Editor’s local database in your PC


I am writing a series of articles which I learned in my way. I am preparing this series to help other marketers like me who are in early stage in Marketing and Advertising. So if you have any other feedbacks and tips to enhance this article, please contribute. It may be useful to others.

I will try update every articles in this series to Latest Version. Thanks for leaving your contribution here 🙂


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