Analytics tools a advertiser and Social Media Manager should be proficient of?

Google Analytics

  • The Popular analI think, i no need to explain more about this as you may aware of that
    Advanced usage of Ganalytics is
  • Goals
  • Multi-Channel Funnel Setup
  • Ecommerce Performance
  • Event Tracking
  • Realtime Monitoring
  • Setup Dashboard (Try to setup custom dashboard, it will be awesome)
  • Experiment

Measurely

– Called as Content Marketing Metrics and Social Discovery
– Can find the Medium (Facebook, Twitter.etc) which is good for your business
– Social Discovery: Who is your Influencer, whome to follow, whom to reply and kind of engagement recommendation

Measurely- content stats

Bitly

– I use this in Day to Day life, Heavily in mobile to monitor the URL click stats as i work around lot of Domain ads in Facebook.

– With Google Url builder and Google Analytics, you can deeply analyze which PPC campaign gives you high performace.

– With Google URL builder, you can create many bitly links for single URL. For example, if you are running three different campaign for Single Destination ? how can you identify which link got you traffic or your objective? So using different links, you can identify easily.

bitly stats

cyfe

– Called as All in one Dashboard.

Because Under one dashboard, you can monitor everything you need like social Media stats, Web site traffic, Ad performance, Contest Performance, Email Marketing.,etc

I have recently came across this and highly productive and easy to monitor whole things.

cyfe

Kissmetrics

Honestly, not heavily used this but came across Marketing Professionals speak about this Product as a useful one. May be give a try.

MS EXCEL

– if you ask me, one of the must greatest utility tool anyone should be proficient? is MS Excel. It has huge number of functions any can use it.

– I use it for many process from Editorial planning to Execution. Pivot Charts, Sort&Filter, Calculations, Report Making.

– You can analyze any datas without any other tools using Ms Excel only.

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