[UPDATE] Facebook Released Multi-Product ads & Deep Level-User Defined Retargeting

Multi-Product ads

As Marketers have been getting good results from Dynamic Product Display ads through Google Display ads and now thankfully its available in Facebook Too. See the image below from Facebook Portal which shows multi-Product ads. This feature is only available through Ads API (Only 3rd party Ads API Providers) for now, It will be rolled out on all its ads interface within this year.

Each product highlighted will have its own image, description and click target.

Deep Level-User Defined Retargeting

One type of Custom Audience in Facebook is Retargeting which was previously used to Retarget the users who has visited the whole website or Particular Pages.

Now releasing the deep targeting, Advertisers are able to target the users by Past Visitor behavior like their Purchase history, Products added or Any Custom Events we defined.

Use Case of this 2 Features:

Lets say we have 2000 Visitors on Particular Category (Assume = Luxury Bags) and there is only Less Purchase on that category for sometime (Might be they don’t like the current products or price is higher). What we can do?

From Old Custom Audience:

–  Using this Custom Audience, we create Audience [Visited Page = http://www.onlineshop.com/Luxury%5D

– We Retarget them with Single Static [Banner giving away Additional Offer to make them Purchase ]

 

From New Custom Audience:

– Using this Custom Audience, we can create Audience Filtering who have not purchased [LuxuryBags][LuxuryWatches] 

– Create Dynamic Product ads showing different Types of

Bags which is under $100

Bags which is above $100

Bags which has particular Style

 

So we can try Different type of Multi-Product ads and filtering the users by their past Behavior and make use of this new Feature.. What do you think about this ?

Source Link: Facebook Announcement

 

 

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