And if you have missed the 100 Things to watch in 2014
All about inspiration in Mobile Apps User Interfaces and similar things.
Searching for a gallery of marketplace apps user interface design? I have collected some of lovely images from the marketplace apps. This information used to build your how to Screenshots, guide and App search optimization(ASO). Be sure to leave your comments about this design 🙂
As Marketers have been getting good results from Dynamic Product Display ads through Google Display ads and now thankfully its available in Facebook Too. See the image below from Facebook Portal which shows multi-Product ads. This feature is only available through Ads API (Only 3rd party Ads API Providers) for now, It will be rolled out on all its ads interface within this year.
Each product highlighted will have its own image, description and click target.
Deep Level-User Defined Retargeting
One type of Custom Audience in Facebook is Retargeting which was previously used to Retarget the users who has visited the whole website or Particular Pages.
Now releasing the deep targeting, Advertisers are able to target the users by Past Visitor behavior like their Purchase history, Products added or Any Custom Events we defined.
Use Case of this 2 Features:
Lets say we have 2000 Visitors on Particular Category (Assume = Luxury Bags) and there is only Less Purchase on that category for sometime (Might be they don’t like the current products or price is higher). What we can do?
From Old Custom Audience:
– Using this Custom Audience, we create Audience [Visited Page = http://www.onlineshop.com/Luxury%5D
– We Retarget them with Single Static [Banner giving away Additional Offer to make them Purchase ]
From New Custom Audience:
– Using this Custom Audience, we can create Audience Filtering who have not purchased [LuxuryBags][LuxuryWatches]
– Create Dynamic Product ads showing different Types of
Bags which is under $100
Bags which is above $100
Bags which has particular Style
So we can try Different type of Multi-Product ads and filtering the users by their past Behavior and make use of this new Feature.. What do you think about this ?
Source Link: Facebook Announcement
- The Popular analI think, i no need to explain more about this as you may aware of that
Advanced usage of Ganalytics is
- Multi-Channel Funnel Setup
- Ecommerce Performance
- Event Tracking
- Realtime Monitoring
- Setup Dashboard (Try to setup custom dashboard, it will be awesome)
– Called as Content Marketing Metrics and Social Discovery
– Can find the Medium (Facebook, Twitter.etc) which is good for your business
– Social Discovery: Who is your Influencer, whome to follow, whom to reply and kind of engagement recommendation
– I use this in Day to Day life, Heavily in mobile to monitor the URL click stats as i work around lot of Domain ads in Facebook.
– With Google Url builder and Google Analytics, you can deeply analyze which PPC campaign gives you high performace.
– With Google URL builder, you can create many bitly links for single URL. For example, if you are running three different campaign for Single Destination ? how can you identify which link got you traffic or your objective? So using different links, you can identify easily.
– Called as All in one Dashboard.
Because Under one dashboard, you can monitor everything you need like social Media stats, Web site traffic, Ad performance, Contest Performance, Email Marketing.,etc
I have recently came across this and highly productive and easy to monitor whole things.
Honestly, not heavily used this but came across Marketing Professionals speak about this Product as a useful one. May be give a try.
– if you ask me, one of the must greatest utility tool anyone should be proficient? is MS Excel. It has huge number of functions any can use it.
– I use it for many process from Editorial planning to Execution. Pivot Charts, Sort&Filter, Calculations, Report Making.
– You can analyze any datas without any other tools using Ms Excel only.
– Cost Effective Provider
– Easy interface to create apps
– Lot of templates available to get started
– Every month they provide a Resources as a PDF to leverage your business. I have very much benefitted from their resources.
Agorapulse is one of the leader in market in Providing Facebook custom apps, Contest App and Promotion App and competitor benchmark kind of that.
They are very good at providing customer service. I am fan of their customer service
Its a free Iframe facebook app integrater provider.
You can custom app to you facebook Page without any branding of the provider. If you are a better programmer, it will be very helpful. In my experience,
– i try to create simple page like Contact form, Map, Restaurent menus or Product description page
– And store those in my webserver and get the link of stored address (example.com/fbcontactform.html)
– Therby, i will integrate those in Facebook using this Iframehost as a Iframetab
– Bulk Changes(Audience, Creative, Placement)
– Easy Duplicates of Campaigns and Ads
– Bulk Uploads using Excel Template
– Adding Labels to Campaigns to Classify the campaigns
– Premium Attributes to ads like Placement and Bidding
– Use Saved Audiences to create reusable audience for future audience,
– Use Audiences to upload your email database or Phone numbers of your existing customers
– Use Unpublished Posts from the Editor
– For Premium ads like Mobile App installs, Open Graph sponsored stories
– Bulk Changes
– Work Offline
– Copying and modifying large number of Selected sections
– User Interface (Clean)
– Copy to CSV
– Can save time by using previously designed campaigns/ad groups
– You can control quality by using pre-optimized campaign settings
– You can conduct more experiments by using duplicated ad groups with slight changes
– IMPORT and EXPORT only transfer data between online advertising accounts/custom files and Bing Ads Editor’s local database in your PC
I am writing a series of articles which I learned in my way. I am preparing this series to help other marketers like me who are in early stage in Marketing and Advertising. So if you have any other feedbacks and tips to enhance this article, please contribute. It may be useful to others.
I will try update every articles in this series to Latest Version. Thanks for leaving your contribution here 🙂
Important recommendation for Facebook Advertisers!
Do you want to increase your facebook Fan Base of your page or your client Page? Mainly in the mobile newsfeed, you can see many page likes ad in your android Facebook app. I will help you to how to try this 🙂
– Place your Pagelikes only on Desktop newsfeed and Mobile Newsfeed.
– In Advance: you can have three ad variation in one Campaign, So that you can check which works better.
Ad1 : Right Hand Placement
Ad2: Mobile Placement
Ad3: Desktop Placement
Age: Less than 40
Interest: According to your business.
Example: For Fashion Portal:
– you can have interest like Beauty Products, Fashion, Luxary Goods
– Else you can target your competitors Fan base like
#Groupon, #Pantaloon Retail India, #HomeShop18, #Flipkart, #Myntra.com, #Snapdeal, #Jabong.com, #Shoppers Stop, #Yebhi.com, #Junglee.com, #Yepme, firstcrycom or #Pepperfry.com
Bidding: Optimized CPM
In India, Current cost per page likes is starting 0.75Paisa if your target audience is greater than 0.1 Million. In Malaysia, Current cost per Page likes is starting on RM0.04
If you need any assistance, feel free to comment here or tweet me @jkbaseer
(Reuters) – Microsoft Corp will buy Nokia’s phone business and license its patents for 5.44 billion euros ($7.2 billion), a bold foray into mobile devices that also brings potential chief executive contender Stephen Elop back into the fold.
Two years after hitching its fate to Microsoft’s Windows Phone software, the Finnish phone maker that once dominated the global market collapsed into the arms of the U.S. software giant, its mobile business ravaged by nimbler rivals Apple Inc and Samsung Electronics.
Shares in Microsoft slid as much as 6 percent in the afternoon, lopping more than $15 billion off the company’s market value, as investors protested the acquisition of an underperforming and marginalized corporation that lost more than $4 billion in 2012.
Retiring CEO Steve Ballmer is trying to remake Microsoft into a gadget and services company like Apple, a move that has not won the endorsement of all shareholders.
Nokia CEO Elop, who ran Microsoft’s business software division before jumping ship in 2010, will return to the U.S. firm to head up its mobile devices business just as the company’s board considers a successor to Ballmer, who announced last week he will retire within a year.
Elop, who presided over Nokia’s market share collapse and a shriveling share price during his three years at the helm, is being discussed as a potential replacement because he remains respected and is considered one of the few who can fully grasp Microsoft’s sprawling empire.
But disgruntled Finnish media labeled him a Trojan horse who handed over the keys to one of the few remaining European technology powers. Nokia, whose market value topped $200 billion over a decade ago, will now concentrate on its networking equipment unit, navigation business and technology patents.
The Nokia deal thrusts Microsoft deeper into the hotly contested mobile phone market, despite some investors urging it to stick to its core strengths of business software and services. Activist fund manager ValueAct Capital Management, which has been offered a board seat, is among those concerned with Ballmer’s leadership and his attempts to plough headlong into the lower-margin, highly competitive mobile devices arena.
“Adding to the cost structure when shareholders may be looking for steps in the other direction is not likely to be well received…,” said Nomura analyst Rick Sherlund. “Perhaps a decision to repurchase stock and up the dividend would be a good idea right about now.”
Others applauded Ballmer’s aggressive gambit.
“Microsoft cannot walk away from smartphones, and the hope that other vendors will support Windows Phone is fading fast. So buying Nokia comes at the right time,” said Carolina Milanesi, an analyst at Gartner.
“In today’s market it is clear that a vertical integration is the way forward for a company to succeed. How else could Microsoft achieve this?”
As part of Microsoft, Elop will head an expanded Devices unit. Julie Larson-Green, who in July was promoted to head a new Devices and Studios business in Ballmer’s reorganisation, will report to Elop when the deal is closed.
It is a pivotal moment for Microsoft, which still has huge revenues from its Windows operating system, Office suite of business software and Xbox game console, but has failed so far to set up a profitable mobile device business.
Microsoft’s own mobile gadget, the Surface tablet, has sold tepidly since it was launched last year.
“We think we have made excellent, excellent progress with the partnership and yet we also know we have a long way go and felt on balance that together this is the best approach for both companies’ shareholders,” Ballmer told Wall Street analysts in a conference call to explain the deal early on Tuesday.
Microsoft said it would make more than $40 profit on each smartphone it sells once it owns the Nokia business, as opposed to less than $10 now, due to development and marketing costs it pays to Nokia.
However, it said the business would not be fully profitable until fiscal year 2016, and needs to sell more than 50 million smartphones a year to break even. Last quarter, Nokia sold 7.4 million smartphones.
The deal leaves the Finnish company with Nokia Solutions and Networks, which competes with the likes of Ericsson and Huawei in telecoms equipment, as well as a navigation business and a broad portfolio of patents.
In 2011, after writing a memo that said Nokia lacked the in-house technology and needed to jump off a “burning platform”, Elop made the controversial decision to use Microsoft’s Windows Phone for smartphones, rather than Nokia’s own software or Google Inc’s ubiquitous Android operating system.
Nokia, which had 40 percent of the handset market in 2007, now has just 15 percent, and only 3 percent in smartphones.
Shares in Nokia surged 34 percent to close at 3.97 euros by late Tuesday. While up from their decade-low of 1.33 euros hit last year, they are still only a fraction of their 2000 peak of 65 euros.
After today’s gains the whole company is worth about 15 billion euros, a far cry from its glory days when it reached over 200 billion euros.
Tuesday’s deal includes an agreement to license Nokia’s patent portfolio for 10 years. Without it, Nokia’s devices and services business would have been worth about 3.7 billion euros, the companies said.
“It’s very clear to me that rationally this is the right step going forward,” Elop told reporters, though he added he also felt “a great deal of sadness” over the outcome. “I feel sadness because inevitably we are changing Nokia and what it stands for.”
SOLD FOR “PEANUTS”
While some investors credit Elop for bringing urgency to Nokia, which has stepped up its pace of product development in recent months and is due to announce a “phablet” large-screen handset this month, his legacy will be a bitter one for Finland. The company, which began life as a paper mill and has sold an eclectic range of products from television sets to rubber boots in its 148-year history, was a national champion in its heyday, accounting for 16 percent of all exports.
Hired by former chairman Jorma Ollila, Elop was Nokia’s first foreign CEO.
For many Finns, the fact that a former Microsoft executive had come to Nokia, bet the firm’s future on an alliance with Microsoft, laid off about 40,000 worldwide and then delivered it into the software giant’s hands, was a galling snub to national pride.
“Jorma Ollila brought a Trojan horse to Nokia,” a column in widely read tabloid Ilta-Sanoma said.
“As a Finnish person, I cannot like this deal. It ends one chapter in this Nokia story,” said Juha Varis, Danske Capital’s senior portfolio manager, whose fund owns Nokia shares. “On the other hand, it was maybe the last opportunity to sell it.”
Varis was one of many investors critical of Elop’s decision to bet Nokia’s future in smartphones on Microsoft’s Windows Phone software, which was praised by tech reviewers but hasn’t found the momentum to challenge the market leaders.
“So this is the outcome: the whole business for 5 billion euros. That’s peanuts compared to its history,” he said.
Alexander Stubb, Finland’s Minister for European Affairs and Foreign Trade, said on his Twitter account: “For a lot of us Finns, including myself, Nokia phones are part of what we grew up with. Many first reactions to the deal will be emotional.”
Nokia’s new interim CEO Risto Siilasmaa painted a picture of just how grudgingly the call to sell had been arrived at, describing how the board had met almost 50 times after the approach by Microsoft around February.
Ballmer, at a news conference in the Finnish capital, sought to assuage fears the deal would hit jobs in the Nordic country and said Microsoft would build on the recent growth of Nokia’s flagship Lumia smartphones.
Nokia said it expected around 32,000 people of its roughly 90,000 staff to transfer to Microsoft, including about 4,700 who will transfer in Finland.
Analyst Tero Kuittinen at consultancy Alekstra said the sale price of Nokia’s phone business, about a quarter of its sales last year, represented a “fire sale level.” Others were less clear about what a shrunken Nokia was worth.
The price agreed for the devices and services business gives it an enterprise value of about 0.33 times sales for a loss-making business, about half what Google paid for Motorola’s handset business in 2012.
“What should be paid for a declining business, where market share has been constantly lost and profitability has been poor?” said Hannu Rauhala, analyst at Pohjola Bank. “It is difficult to say if it’s cheap or expensive.”
Nokia remains the world’s No. 2 mobile phone maker behind Samsung, but it is not in the top five in the more lucrative and faster-growing smartphone market.
Sales of Nokia’s Lumia phones have helped the market share of Windows Phones in the global market climb to 3.3 percent, according to consultancy Gartner, overtaking ailing BlackBerry Ltd for the first time this year. Still, Google’s Android and Apple’s iOS make up 90 percent of the market.
Credit default swap spreads on Nokia tightened by more than 30 basis points to around 200 basis points after the news, meaning it now costs $200,000 to insure $10 million worth of Nokia debt, which is rated junk due to worries about its shrinking cash position and market share.
Nokia said it expected that senior executives Jo Harlow, Juha Putkiranta, Timo Toikkanen, and Chris Weber would transfer to Microsoft when the deal is concluded, probably in the first quarter of 2014.
Goldman Sachs acted as financial advisor to Microsoft, while JP Morgan advised Nokia, according to people close to the deal. Law firm Simpson Thacher represented Microsoft, while Skadden, Arps, Slate, Meagher & Flom represented Nokia, they said.
($1 = 0.7582 euros)
(Additional reporting by Terhi Kinnunen, Jussi Rosendahl and Niklas Pollard; Editing by Peter Graff, Will Waterman and Tim Dobbyn)
When i am searching the alternative to Instagram on my WindowsPC, i found Bluestacks player for running android apps in wondowsOS. Bluestacks is lovable android player. Also there are some other hot products out there alternative to instagram. here are they.
With PicYou, the most recently launched of these sites, you can sign up using your Twitter or Facebook account to apply filters to your images, with a choice of eight cool vintage, sepia and grunge-like filters. What’s cool about PicYou is that you can apply the filter to the image with the dimensions as is, or you can add a Polaroid-like frame to the image, just as Instagram does.
If you do choose to use a Polaroid-like frame, PicYou also gives you complete control over which part of the image is cropped. After selecting your filter, you can add a title, tags, and auto-share the image with your connected accounts.
PicYou is also a social network unto itself, where you can follow other users, add images to your favourites (or ‘Like’ them), and leave comments. The site also makes it incredibly easy to share images posted on PicYou pretty much anywhere on the Web.
While PicPlz is essentially a mobile app, there is no reason you can’t use the site without having access to the app at all. Simply uploading your images through the browser interface gives you access to all of PicPlz’s cool features. Apply one of PicPlz’s 11 filters, add a caption, and share the image with your followers. With PicPlz, you can choose whether or not to share the image across your connected accounts, including Twitter, Facebook, Flickr, Tumblr, Posterous, Dropbox and Foursquare.
As with PicYou, the social aspect of PicPlz is just as integral to the site, with the ability to follow other users, add their images to your favourites, and leave comments. An additional feature available in PicPlz is the ability to create collections, so you can keep your own photo library a little bit more organized.
While Photoshop might not be web-based, there’s a one-click solution that makes it easy to apply the exact same filters to your images. Daniel Box put together a set ofactions that mimic some of the filters available on Instagram. After applying the filter, you can choose to crop your image, and add a white or black border.
If you want more control over how your final image turns out, the How-To-Geek has put together a guide on how to get the Nashville and Lord Kelvin effects on your images.
Pixlr-o-Matic has a ton of features you can play around with. You can apply one of 25 filters, 31 film effects, and choose from 30 border styles. Upload an image from your computer, or even take an image with your webcam and experiment with the many effects the site has to offer. Once you have the image looking just the way you want it, you can save it to your computer, or save it online to the integrated storage service, imm.io. If you do choose to save it online, there is no way to delete the image from the site.
You don’t have to sign up to use InstantRetro. You can simply upload your images and work on them straight away. Alternatively, if you want to share your images with your Facebook friends, you can connect your account to InstantRetro. The site is slightly different to the other options listed here. Rather than providing specific filters to apply to your images, you can tweak and adjust certain settings to give your images a vintage look. Once you’re done, you can save the image on the site, but can also choose to keep it private, viewable only to anyone who has the link.
The online photo editor, Picnik has a few vintage effects in its arsenal of features, including a 1960s look and cross processing, as well as a Holga and Lomo effect. The list of effects that are similar to Instagram isn’t too long, but the site also gives you access to basic photo-editing features including adjusting exposure, colors and sharpening, so you can tweak the image to your heart’s content.
Rollip is another site you can use without having to sign up at all. It does things in a bit of a roundabout way, where you choose one of 40 filters, after which you can upload your image to see how it looks. You can then easily share the image on Facebook, or save the image to your computer to share wherever you like.
One of Instagram’s many effects, which isn’t available in any of the previously listed sites, is the tiltshift effect. If you want to get the tiltshift effect, the aptly namedTiltshift Maker gives you an easy way to get that unique, toy-like look that the tiltshift effect provides. With Tiltshift Maker, after uploading your image you can adjust the settings, widening the scope, and intensifying the blur, after which you can save the image to your computer.